Compare
Apollo.io vs Clay
A side-by-side comparison of Apollo.io and Clay — pricing, ratings, features, and pros & cons.
Quick facts
| Pricing model | Freemium | Freemium |
|---|---|---|
| Starting from | Free | Free |
| Rating | 4.5 / 5 | 4.6 / 5 |
| Developer | Apollo.io | Clay |
Pros & cons
Apollo.io
Pros
- All-in-one for outbound
- Generous free tier
- Good data accuracy
Cons
- Deliverability depends on setup
- UI can feel busy
Clay
Pros
- Massive data coverage
- Flexible, powerful workflows
- Strong for outbound teams
Cons
- Credit-based pricing adds up
- Complex for beginners
Key features
Apollo.io
- 270M+ contact database
- Email and call sequences
- AI email writing
- CRM enrichment and sync
- Conversation intelligence
Clay
- 100+ data enrichment sources
- AI research agent (Claygent)
- Waterfall enrichment
- Personalized message writing
- CRM and outreach integrations